Data Driven Design: New Perspectives on Visual Analytics

This talk underscores the importance of design methods and practices in approaching challenges in the representation of big data. The talk will first reference debates regarding the role and nature of aesthetics and the importance of these to perception and insight, providing illustrations of different aesthetic approaches, at times to the same data set. It will further the discussion of insight by considering ways to work with users and data sets that draw from different practices within design. Fundamentally, design and designers need to be part of the visual analytics equation.